You’re in the right place. Think Small is the B2B insights hub with everything you need to win the hearts and minds of small business customers.…
If you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.…
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Before the pandemic, small businesses were the plucky underdogs, clamouring to occupy the space in the economy where the traditional high street left off. B2B marketers celebrated them, bigged them up, and amped up their ambitions.…
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B2B marketers are facing a big issue when it comes to reaching small businesses. Earnest calls this the volume/value quandary. Find out how to stop small businesses falling through the gaps in marketing strategies by watching the video below.…
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The small business market represents a large – and largely untapped – opportunity for brands, but marketers continue to struggle when it comes to winning the hearts and minds of small business customers. Find out what our joint study with Imperial College London uncovered about small business owners.…
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Targeting small businesses? Then tread carefully, because they’re a whole different animal. We’ve produced a guide to help you navigate the small-business minefield.…
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Over a portion world famous breakfast pancakes at the Langdale View Guesthouse, Ann-Marie and Paul told us how they decided to give up the day job, move to the Lake District and set up their Bed and Breakfast. After much searching they ended up buying a business that was failing and came with a bad reputation. This left them with…
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Andrew Burton, founder of ABC Gym, is an incredibly likeable guy with his own, very personal story. After signing as a professional footballer, Andy was released from his contract at Middlesbrough FC, which led to an incredibly low time in his life and a battle with mental health that was sadly coupled with further health difficulties. But Andy used this…
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When we met Paul at his home he told us where it all began. “I was flying for the air force and had received an MBE for services to defence, then I lost a toe on my left foot and then lost my leg due to diabetes. But I couldn’t just sit around and wallow, I wanted to go and…
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We met Di in her workshop at the bottom of her garden where she told us the story of how she set up her own small business before going to work in a larger organisation and later leaving to once again set up her own thing that she runs today. “Things have changed a lot. There are so many new…
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We met Harry down in his Orchard and chatted about his business and his dreams over a pint of his delicious cider. Harry told us that his whole life has been in farming, starting as a dairy farmer milking cows in 1982. But after farming regulations made things tougher and Magners released its multi-million pound campaign that made drinking cider…
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Monty, who set up the firm, started his first business venture at the tender age of 12 selling sushi kits on eBay. By 18, he had found his niche in selling furniture. On the face of it, the business model for Furniture Box is very simple. Monty and Dan choose a series of products (all flat packed) from a supplier…
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