Refresh your understanding of Small Businesses

2 mins read

The small business market represents a large – and largely untapped – opportunity for brands, but marketers continue to struggle when it comes to winning the hearts and minds of small business customers. Find out what our joint study with Imperial College London uncovered about small business owners.…

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the long read

76 mins read

The nod Do you know The Nod? You know The Nod. Let me give you a quick example of The Nod in practice. My Dad has just bought himself a riverboat, and a few weeks ago took me on my first trip down The Thames. As I sat on the front soaking up the sunshine, I noticed the same thing happening every time another boat passed – the driver would lock eyes and then give The Nod; a subtle, respectful, bow of the head. The…

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