If you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.…
Read MoreBefore the pandemic, small businesses were the plucky underdogs, clamouring to occupy the space in the economy where the traditional high street left off. B2B marketers celebrated them, bigged them up, and amped up their ambitions.…
Read MoreTown End Farm Shop
When we met the owner, Chris Wildman, in his butchery on the farm he told us about his dreams for the future and the importance of keeping up with current trends and moving with the times. “I was born a butcher’s son, so I was born a butcher. It’s what I’ve always known. It’s born into you, so I don’t see it as being anything out of the norm. We used to have a long running family business until changing…
Read MoreThe National Videogame Arcade
We met Iain in his office surrounded by videogaming memorabilia – heaven for nerds like us –where he told us his story and his encounter with near failure. “The biggest thing you think about when you start your own business is what’s the worst than can happen. And then the absolute worst does happen and it’s a strange feeling. It’s sort of like you’re watching a film with yourself in it and thinking ‘I wonder what he’s going to do…
Read MoreShop Reddish
In 2008, Netty opened Shop Reddish as a wood- and metal-working shop with a social purpose at its heart. She would use it to educate people, bring them together to learn new skills and, on the odd occasion, sell (or give away because she is so nice) personalised items for gifts. When we sat down with Netty and Marlene with a good old Yorkshire cuppa, they told us about how they have grown their business through the support network of…
Read MoreYour Bike Shed
Martin told us over a cup of coffee how the idea for the business came from what he’d seen while travelling in Thailand. As a café-cum-bike shop, it was certainly the first of its kind in York, and one of only a handful in the UK. But despite being an innovative new venture, the commonly-held narrative of small business failure proved to be a big obstacle getting it off the ground. Funding was hard to come by and support was…
Read MoreThe volume/value quandary
B2B marketers are facing a big issue when it comes to reaching small businesses. Earnest calls this the volume/value quandary. Find out how to stop small businesses falling through the gaps in marketing strategies by watching the video below.…
Read MoreSmall businesses represent a huge opportunity for brands. But, despite good intentions, marketers are still failing to realise their true commercial potential and win the hearts and minds of small business customers.…
Read MoreWhy small is the new big
The small business market represents a huge and, to an extent, untapped opportunity for brands. But many are still struggling to really connect with small business buyers. 99.8% of EU businesses are classed as SMEs, with £1.8bn in revenue in the UK alone.…
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